Friday, June 20, 2008

RJ's - Radio Jockeys or Radio Jokers

I was listening to the FM on Radio the other day and the other day happens to be a day or two after the last price hike on fuels. Petrol and diesel prices going up was the common talk of the day. Every media was putting out its piece on the common mans take in front of million others. When I say putting in front of million others, that requires a little bit of intelligence, cohesive thought process and sensitivity to people's emotions. All three above mentioned are missing in the new breed of RJ's that we currently have, at least most of them lack this. Intelligence, I would say is not even required for the job, but lack of cohesive thought process and sensitivity to peoples sentiments are most required since you have this common "call in and talk to me" programs running almost all the time.

On this particular day, one of the RJ's was discussing the effect of price increase on a talk show and our common man (CM) calls in.
RJ - What impact does this price increase have on you?
CM - Prices going up and income at the same levels is really biting
RJ - Do you think the govt. has done enough to keep you happy?
CM - I think they are trying really hard? "And he was very sincere about this"
RJ - If you were the Chief Minister/Prime Minister, would you reduce the price.
"now this pissed me off no end. The RJ had no clue on the subsidized price at which she was getting all these fuels till date and how much our state run fuel plants have incurred loss due to that. And with spiraling crude oil prices, there was very little the govt. could do to keep the price low. The worst part is, she had a constant snicker on all through the conversation."
CM - I will
RJ - Started crooning an old film song "naan aanayitaal" ridiculing the caller. The song literally translates to say "if i have the power, i will give out the orders"
"it was the most insensitive act that I witnessed in recent past. Here we have the common man sharing his woes with you and you are ridiculing him. Which one of us would NOT want to set this thing right? Why ask someone a stupid obvious question like that and then make fun of him??"

If this is not clear lack of sensitivity to peoples emotions, nothing else can be. Media and people involved in media should necessarily understand and learn to empathize with the common man.

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